PiCaSo Route: Report of a National Award

Escultura premioOne day we received a call from the Municipal Tourism Directorate of León followed by another from the Guanajuato Sectur to invite us to participate in the federal Sectur national call for the Diversification of the Mexican Tourism Product 2016, in the Cultural Tourism category. This distinction was created in order to recognize the initiatives that have contributed to the diversification and innovation of the national tourism product and to generate a greater attraction of tourists in the country’s tourist destinations.

Convocatoria Premio NacionalWe got into the task of preparing a file with the requested requirements in record time, explaining how our product was born, how it allowed us to value the local cultural and historical heritage, how it had been designed and developed under criteria of quality, innovation and sustainability. what had been its achievements to date, how it managed to create a unique experience for visitors, how it had contributed to the increase in visitors and the development of local businesses, how it involved the host community, etc … The file was reviewed with Municipal Tourism (¡ Thanks Karla López!) And the State Tourism Products Department (Thanks Daniel Meave!).

Then our application file was printed in a nice notebook format and delivered to the federal Sectur offices by Sectur Gto.

What was my surprise to learn that on April 15, 2016, my partner Carlos Ramos announced to me by a whatsapp message “Happy birthday, Manuel! “, Revealing to me that the Organizing Committee of this contest had just awarded the National Recognition for the Diversification of the Tourist Product of Mexico 2016 to the PiCaSo Route, in the category Cultural Tourism What pride for our tourist product, which from its beginnings has made an effort to disseminate in an experiential way the history and culture of the oldest and most representative industry in the city of León!

1900764_735385916486569_196320692_oWhat an honor for talented leather and shoe workers to see their know-how recognized through this Award! What a pleasure for all the MSMEs in the sector, students and colleagues from the UTL, media that supported us from the beginning of this adventure! What satisfaction for us, “prof-entrepreneurs”, to see the result of hundreds of hours invested in our tourist product of Leonese identity! What an achievement shared with all the allies with whom we have worked in synergy: CICEG, Sectur Guanajuato, Turismo León, OCV León, AMHML, Pasos Cultural León …
CeremoniaOn Thursday, April 28, the federal Sectur authorities handed over Carlos Ramos, Ignacio González and a server, accompanied by Gloria Cano, the General Director of Municipal Tourism of León, and Fernando Olivera Rocha, the Secretary of Tourism of the State of Guanajuato, this national recognition within the framework of the Guadalajara tourist Tianguís 2016.
GanadoresdeGtoAnother pleasant news that day, to learn that the State of Guanajuato was the most awarded of all by receiving 3 of the 11 national awards granted, with the Nopal Circuit in the Gastronomic Tourism category and the Rosewood Hotel in the Luxury Tourism category, confirming thus its leadership in promoting the creation of innovative tourism products that allow discovering the Cultural Destination of Mexico through original and enriching experiences.

In summary: Faith in our tourist product of local identity, vision, sweat, determination, passion, synergy and teamwork were essential to achieve this great distinction that honors the motto of our city of León “Work wins everything” and of our state “Gto, pride and commitment of all”. Thank you Saint Crispin and Saint Crispiniano for watching over the destination of Ruta PiCaSo …

Manuel Miroglio


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